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Today Is Wednesday, October 28, 20222.

I just copied and pasted the email I just received from your blogging fairy/guru/soon-to-be-bestie, Kelly.

The Sticky Blogging master class is now open. 

This class gives you everything you need to attract your perfect readers—true fans who share, subscribe, and buy. And all you need to get started is one hour a week.

»» Ready to attract your true fans?

You should know that…

• Because I opened registration to the bloggers on the waiting list to give them first dibs, and
• Because those folks had been waiting several months to get in, and
• Because I’m throwing in a lot of awesome early bird goodies this time…

Things are moving pretty darn fast. 

Case in point: The class roster is almost half full, on day two of registration being open to the public. And because this is an instructor-led course where each student gets individualized feedback, seats really are limited.

So here’s your public service announcement: The deadline for getting the early bird goodies is tonight.

Which means you’ll need to act fast to get all the extras.

Got a question?

Because time is tight, I wanted to answer the most common questions I’ve been getting about Sticky Blogging. (Scroll down for the answers!)

If you don’t see your question here, just hit “reply” and ask away. 

1. What do I actually get as a Sticky Blogging student?
2. How do I know this will work for my niche?
3. How much time will this course take me?
4. Do I have to be available at a specific time every week?
5. How is this course different from your SEO course? Is there any overlap?
6. What about the Blog Smarter program? Is there any overlap with that?
7. But…is this course really worth it?
8. Do you have payment plans?
9. Will you review my posts during this class?
10. Do you offer any sort of guarantee?
11. What if I don’t have my blog started yet? Or what if my blog is still brand new?

1. What do I actually get as a Sticky Blogging student?
When you join me inside Sticky Blogging, you get access to the entire Sticky Blogging program, including:

• 10 core training modules that you can get done in 1 hour a week on your own schedule 
• Weekly live Q&A group coaching calls with me (also recorded in case you can’t make them live) 
• One-to-one mentoring from successful Sticky Blogging graduates who’ve been where you are right now 
• Printables + checklists + templates to help you integrate Sticky Blogging right into your daily routine 
• Real-time “sticky” makeovers where I live-edit a handful of real student posts + email newsletters 
• A private course community where you can ask questions and connect with your fellow Sticky Bloggers  (not another Facebook group!)
• Lifetime access to the program, including any future updates ️
• 1 advanced module on how to keep your true fans coming back with the best mailing list strategy 
• A video library of “sticky” makeover sessions from a wide variety of niches 
• Plus: A whole bucketload of bonuses to help you reach your blogging goals

And if you enroll by Wednesday before midnight Central, you also get these fast-action goodies:

• First 50 students only! Live Training + Bundle: How to Boost Your Blogging Income
  In a live and recorded training with me, you get practical, real-life strategies for growing your business, plus worksheets and printables to move you forward on the best next steps.
• First 50 students only! Live Coaching Call With Kelly
  Tackle your biggest challenges with targeted coaching from me in a small group setting.
• Mini-Course + Bundle: How to Conquer Your Never-Ending To-Do List
  No time? No problem. In this bundle, you’ll get a power-packed mini-course with the best time management secrets for busy bloggers, plus printables to help you get a handle on your overwhelm once and for all. After four quick modules, you’ll have the confidence to cut the busywork from your schedule so you can focus on the techniques that will actually grow your blog.

These extra goodies are exclusive to students who enroll in the Sticky Blogging master class by Wednesday night.

Yes, please! Add my name to the roster now

2. How do I know this will work for my niche?
If you write words that you want other people to read, and you also want those people to take action after reading them—to click the share button, to subscribe to your list, to get your product, and so on—then the Sticky Blogging approach will work for you.

The reason Sticky Blogging works for any niche is that it’s based on the science of how people read and of what moves them to action.

Because that’s where the real growth happens. More shares, new subscribers, and new followers means more traffic. More traffic, more clicks on affiliate links, and more customers means more earnings.

3. How much time will this course take me?
This course is designed for busy bloggers who can’t afford to put everything else on hold for an e-course.

Starting Monday, October 10, you’ll receive two lessons each week for five weeks. Each lesson will take you approximately 30-45 minutes, for a total time commitment of around one hour a week. Beyond the course material itself, the time it will take you to implement the Sticky Blogging strategies on your own blog will vary based on your specific situation.

And if life gets in the way? No worries. The course includes lifetime access to all the course materials…plus any future course updates. So you can breathe more easily, knowing that when life settles down again, you’ll have what you need to get back on track.

4. Do I have to be available at a specific time every week?
Nope! You can go through the lessons on your own schedule, so you do not have to be available at any specific time of day.

You’ll also get access to a live Q&A group coaching call with me every week to get answers to any questions you have about the lessons that week. And the calls are also recorded in case you can’t make it live. 

5. How is this course different from your SEO course? Is there any overlap?
The Sticky Blogging master class is a completely separate program from the Sticky SEO course. In this master class, we dive deep on the most important skill for your success as a blogger: how to write in a way that grabs the reader’s attention, compels them to keep reading, and drives them to take action—whether that’s to share your post, subscribe to your list, get your product, or whatever your goal is.

On the other hand, the Sticky SEO course teaches you only how to grow your organic search traffic from Google and other sources. We do address some SEO techniques in the Sticky Blogging master class, but the Sticky SEO course goes much deeper on the topic of getting your content to show up in search.

6. What about the Blog Smarter program? Is there any overlap with that?
The Sticky Blogging master class is also a completely separate program from Blog Smarter.

Sticky Blogging is a 5-week class where we focus on how to blog in a way that compels the reader to keep reading and then drives them to take action. On the other hand, Blog Smarter is a 12-week mentorship program that many students have said is a lot like getting an MBA in how to run a successful blog-based business.

Because Blog Smarter is an intensive mentorship program, registration opens just once a year and is currently not open.

7. But…is this course really worth it?
You should know that I make it my personal goal to deliver massive value to my students during this course. For five weeks, I clear my schedule and spend a big chunk of time every single weekday on call to my students. I review homework, answer questions, and hold video Q&A sessions where we tackle all things Sticky Blogging…and any other blogging question on your mind.

This is why many of my students tell me this course is actually more like a coaching program.

No better person to ask than a blogger who’s been through the full Sticky Blogging program. These comments came directly from the survey I send to students at the end of the course:

• Krystal: “I’m really happy about my email open rates for the last couple of emails since starting the course: 75.8% and 61%. A few months ago, I had no list, no idea what I would ever send to a list or how to write the emails in a way that would connect with my readers. I also received a nice reply from a reader who shared my life coaching info with a group she’s in (of 28K) – so that’s a pretty cool win. “
• Victoria: “I’ve been reading blog posts I admire (like Kelly’s!) and I thought writing like that was just reserved for those who had natural talent. After Sticky Blogging, now I know it’s not that hard to write in an engaging way. Even with just the first lesson, it already transformed how I wrote! 🙂 During the course, I applied the technique to an email about a master class I was offering, I got way more registrations.”
• Terri: “My average session duration has skyrocketed to over 14 minutes! The people that have found my blog are ‘sticking around.’ “
• Brittany: “I’m brand new to blogging so I was afraid I wouldn’t be able to relate to or apply some of what we learned in the class. But you did such a great job breaking the information into accessible chunks, making the course material interesting, and providing such fantastic support in the online community. I never felt overwhelmed, confused, or like a ‘newbie.’
  
  After applying what I learned, my email newsletter open and click rate are significantly higher than the average over the previous six months!”
• Jen: “I questioned why I should spend money on a course that I was assuming I could likely figure out on my own. Just do a few more Pinterest/Google searches or attend a few more free blogging webinars or read a few more biz blog posts.
  
  I was wrong. I’m so glad I listened to that voice in me that said I should do this. Sticky Blogging is one of the best investments I’ve made in myself.
  
  This course isn’t about some trick to make your blog stronger…it’s about completely rethinking the way you blog to connect you with your readers in a powerful way. And the course helped me rediscover my love of writing, something that goes way beyond authoring a blog as a side shoot to my business. Kelly is present throughout the course and gives, gives, and gives some more as a teacher. She’s such a generous resource of support and the course went above and beyond my expectations.”
• Angela: “This course was challenging and fun. I enjoyed every bit of it. I felt stretched as a writer and loved the satisfaction of seeing my posts improve daily. Being able to interact with other students was so helpful, and I learned nearly as much in the course community as I did in the lessons.
  
  This course has fundamentally changed my writing for the better. I haven’t felt this excited about writing in a long, long time. So, thank you, Kelly. Thank you, mentors. Thank you, fellow students. Best. Course. Ever!”
• Kelly W.: “Thank you so much for this course! I was truly nervous that this was going to be just another course that didn’t live up to the hype…I have never recommended a course before, but this is one that I will be sharing with others. It’s challenging but doable, stretching the student as a business owner and made me stop and think about how my business is ran.
  
  Plus, unlike so many other courses, this one translates to all avenues of the online business world – blogs, emails, and social media posting.
  
  I am motivated and looking forward to transitioning from just another blog about homeschooling to a ‘sticky’ blog about homeschooling where my words can reach the readers they intended for.”
• Rachel: “Sure, I could write a decent literary analysis paper in college- but writing to connect with people online is a different art form, and you’ve nailed it. All the printables are out of this world useful. I reference them every day multiple times. And I keep coming back to the lessons again and again.
  
  I used to have people share posts on social media only once in a blue moon. Now I can guarantee when I press publish that every single post will be shared. Each post has gotten more shares than the one before!”
• Anne: “This has been the *most* helpful class I’ve ever taken (and I’ve taken a lot). The lessons are applicable to so many more areas of my business than just my blog…I know I’ll be able to keep working on this, keep honing my skills and ultimately use what I’ve learned to truly make a difference in my readers’ lives. Thank you!”
• Andy: “So many of us say ‘Why hasn’t this post taken off? What am I doing wrong? How come this person’s audience is growing leaps and bounds and my content is stagnant?’ This course shows you that there are a lot of common mistakes that are holding back your already great content from reaching its best possible audience… and it includes exactly how to fix it.”
• Adrianne: “You have taught me SO much. It is hard to find the words! Sticky Blogging has helped me to take all my random thoughts and turn them into blog posts that actually help people.
  
  My readers noticed a difference right away and feel like I totally ‘get them’ which I am thrilled about! Because I do get them, but didn’t adequately express that in the past.
  
  Sticky Blogging has helped me conquer the blank screen overwhelm because I know what points I need to cover and brainstorming it is much easier. I am also willing to spend more time writing than I was in the past because I know it will actually pay off.”
• Bekki: “Having you as a guide makes me feel like I can travel through the Amazon rainforest of blogging and not get lost.”
• Kathi: “Every day I learn something with your course. I can’t tell you how much I appreciate your heart and passion for helping other writers.”
• Corinne: “Sticky Blogging has made me rethink my entire writing and editing process. The way Kelly has written and designed the course, makes it very easy to understand how to apply it to my own writing. I’ve genuinely been surprised by how amazing the course is.”
• Tove: “I have been impressed with every aspect of this course. Too many bloggers are self-proclaimed experts in various aspects of the blogging craft. There is nothing worse than signing up for a course that then doesn’t teach you anything new. This is NOT that type of course.
  
  I have been so excited for this because I know you have the skills to keep your readers reading—because I read every single email from you—from start to finish—and then I laugh and think ‘Damn she’s effective!’
  
  Thank you for living up to your pledge with this course. It is the best one I have attended.”

8. Do you have payment plans?
Yep! For your convenience, you’ll find them under the “Claim my spot” buttons on this page:

Join me inside Sticky Blogging here

9. Will you review my posts during this class?
To be clear, this is a group class and not a one-on-one coaching program, so you will not receive a personalized individual critique. However, I’m active inside the private course community every weekday, answering questions and reviewing homework—as is your team of course mentors. And we make it our goal to make sure every question is answered.

Plus, you will have weekly live (and recorded) Q&A group coaching calls with me to address your specific questions as you put the Sticky Blogging techniques to work on your blog.

You’ll also be able to submit your post or email for a chance to be reviewed by me in a live “Sticky Makeover” video session. Even if your post isn’t the one reviewed, this real-time critique session is a powerful learning experience that will reinforce all the Sticky Blogging strategies you learn.

10. Do you offer any sort of guarantee?
Absolutely. If you aren’t satisfied within the first 30 days after the class start date, contact me and I’ll work with you one-on-one until you’re satisfied.

After the course ends, you’ll also get lifetime access to a private alumni group that I run for students, where you can ask questions, request feedback, and share your “aha” moments. In other words, you won’t take this class once and never hear from me again. You’ll be a part of the tight-knit Sticky Blogging family.

11. What if I don’t have my blog started yet? Or what if my blog is still brand new?
Full disclosure: The Sticky Blogging master class doesn’t step you through the basics of setting up a blog the first time. With that said, I’ve had students who start the course with no blog in place, students who’ve been blogging for 10+ years, and everyone in between.

So it really depends on your personal preference. My students who are just starting their blogs tell me they’re grateful to have taken Sticky Blogging at the very beginning of their blogging journey because they can start off the right way, connecting with readers and turning them into true fans with every post they publish and every message they send.

Also, during the course, I encourage students to ask any and all questions about blogging in our private class community—not just about the course material. So if you’re at the beginning stage of your blogging journey, the course mentors and I are available in the community to answer any questions you have, from how to choose a host to picking a blogging platform to social media tactics and more.

We even have a special networking group inside the course called “The New Crew” that’s just for bloggers at the start of their journeys! 

If you aren’t seeing the results you want, it’s time for a change.

Churning out more and more content isn’t paying off. You’ll end up burning yourself out on blogging before you even get close to meeting your goals.

The truth is that you’ll be more likely to achieve your long-term blogging goals if you put a few tasks on hold while you take this course. Get off that publish-promote-publish-promote hamster wheel, and put that time towards learning the strategies that will make your blogging dreams a reality.

Instead of posting three times a week, cut back to once or twice. Instead of spending an hour “networking” on Facebook, close that browser tab. Instead of using every spare moment to pin or tweet or check Google Analytics, stop. Take the time to invest in your future, and it will pay off.

When you’re ready to take your blog to the next level, get access to the Sticky Blogging master class before it closes again:

I’m ready. Let me in!

See you on the inside,
Kelly

p.s. Don’t forget: The deadline to snag the early bird goodies is tonight at 11:59 pm Central (4:59 am UTC next day).

One of the hardest lessons my kids have learned recently is the truth behind the verse, “It’s better to live on a corner of the roof than share a house with a quarrelsome wife.”

I wish I could say I never argue, but that’s not true.

I became obsessed with everyone else’s opinion– but my husband’s.

I searched the internet and friends’ social media feeds until I became blue in the face and unbearable at home.

I dug deep, argued, walked away, and pouted.

Just a few days ago,  I realized my issue had nothing to do with the subject I was fixated on, but about my inability to communicate clearly.

…and my thirst to prove I was right rather than listen.

((Sigh))

I hate it when my own bad behavior becomes the “kids, this is what NOT to do” lesson.

If you’re on any news/social media sites at all, I’m confident you can make a good guess about which health related subject I have been wrestling with.

At the heart of my personal communication crisis was a desire to hear both sides.

The good and the bad from both perspectives.

And I drove myself to the edge of insanity and back trying to find it.


Critical thinking is an incredibly important tool to pass on to our kids.

How can you, how can I, how can WE teach our kids to objectively look at both sides of an issue or argument and then make informed decisions?

Our world needs OUR KIDS to grow up with this skill mastered.

How?

Practice often.
Remember debate classes?

Teach kids how to be devil’s advocate (defending the side they vehemently oppose)/

1. Drop any issue on the table and take the time to peel back ALL sides.
2. Form pros and cons for EACH side of the argument.
3. Peel away emotionally charged language and blame.
4. Talk through each side of the issue.

The older your kids are, the more urgent this skill becomes.

Today, the world is clearly divided about everything. 

We need to teach our kids how to be objective, loving, and clear about choice they make.

And that comes from the seat of compassion and a determination to look at both sides long enough to see the truth.

In my instance, once I turned off all the “noise” inside my head I could hear my husband clearly.

It’s almost comical.
But the moment I tossed aside propaganda, I found what I was looking for all along.


XOXO
Bekki

PS- Here are some starter topics to get you rolling:

• Should we have a pet?
• Should kids rule one day a week?
• Can we put one person in charge of toilet paper changing?

Older kids

• Should the age for earning a driver’s license be raised?
• Books or movies: which is better for education?
• Should we ban cell phones for kids under 18?

Controversial

• Should we mandate vaccination?
• What should be done about abortion?

My struggle was over the propaganda charged mandates for everyone to get vaccinated.

I wanted to find the prevention and treatment plans that are working around the world in order to weigh BOTH sides of this heartbreaking condition.

I will not talk about vaccine vs no vaccines, but rather share a bullet list of what we’ve done in our home.

• We looked at both sides.
• We found treatment plans that are peer reviewed and have solid randomized clinical trials.
• These plans are updated weekly as new data and research comes to light.
• We printed the plan and took it to our doctor and openly discussed all stages of the potential disease.
• We determined we were on the same page as a family as our doctor.
• We built a wellness kit based on the research and our discussion with our doctor.

Disclosure: I am not a doctor or medical professional in ANY way. I am a woman, wife, mom who feels responsible for the health and well being of her family and has spent hours and hours and hours digging through garbage to find a complete plan for her family which includes having our own:

• Prevention plan
• Early treatment plan
• Advanced treatment plan
• Vaccination decision that works for our family

Boy, if you’re looking for a deep dive study with older kids, this is intense!

I’d love to hear how YOU approach controversial topics in your home.